Language term
Imperative
A command form of the verb that tells or urges the reader to do something.
What it means
An imperative is a verb form used to give a command, an instruction or strong advice, as in stop, listen or imagine a better future. Imperatives address the reader or listener directly and often leave out the subject, making them feel urgent and forceful. They are common in instructions, advertisements, persuasive writing and speeches, where they push the audience towards action.
An imperative speaks straight to the reader and demands a response. It is a powerful tool for persuasion and for clear, step-by-step instructions and advice.
Why it matters in the exam
In the reading paper, identify imperatives and explain how they urge the reader to act. This supports points about persuasive and instructional writing. In persuasive writing, speeches and instructions, imperatives create urgency and direct the reader clearly.
Examiners reward them when they suit the task. Recognising the command form also helps you match language to purpose, since instructions and advice rely heavily on well-chosen imperative verbs.
Example
An advertisement orders Grab your chance before it disappears. The imperatives press the reader into acting quickly instead of pausing to think.
How to use it
In analysis, point out an imperative verb and explain how it directs or urges the reader. Link it to the text's persuasive or instructional purpose. In your own writing, use imperatives to create urgency in persuasion or clarity in instructions, choosing forceful verbs.
Match their strength to your audience, since a barrage of commands can feel pushy rather than convincing.
Unsure how "Imperative" earns marks? A trial hour with an experienced teacher shows it in a real answer.